We know you are struggling too hard to find good email copywriting services that’s why we have created this blog for you.
It’s hard to build brands that are more profitable than losses. But doing this takes time and needs a better email marketing campaign. To achieve this, you must be very careful about email marketing Copy.
This is because what you write is your target audience consuming. When you send them too much generic content, they don’t convert because the triggered product/service feature is missing in your content. It’s cumbersome for businesses to do the heavy lifting: Explaining, Explaining, and Explaining what their business does and what value they provide!
They don’t have time to be involved in writing an email based on the target audience’s preferences.
So, Hiring the best email Copywriting Services like us can save their time and effort because we don’t do the generic stuff and provide the product-oriented email copywriting that rings the bell for the potential clients. In this blog we are going to discuss email copywriting services in detail and how they can be crucial for your business to increase sales.
Concept of Email Copywriting
On a simple note, we can understand email copywriting as anything that is based on writing sales emails and pitching clients or customers to purchase products/services. For pitching prospects, many email marketing tools are utilized such as Klaviyo. Writing compelling emails takes time, effort, and strong research skills to get your message over the line.
You have to create a sales email with the right pitch and is based on the pure benefits of the product.
And this is how you should go for email copywriting!
Let’s consider an example of a product: a Food Processor.
- Start with the Subject Line that Triggers the customer to open it straight away
- Explain why this product can change your life ( Explain in a way that you are describing benefits)
- Add Social Proof
- Add Strong CTAs
- Add Discounts with Pricing
- Use Graphics and Logos
- Use Upselling
- Use Trust Badges to Build Trust
Want to get More Sales?
Our email copywriters are as creative as anything thinking outside the box. Contact us now and build your brand’s sales like never before.
How Email Copywriting Helps Businesses Reach Out to Potential Customers
It’s all about gathering data on your existing customers and the customers you are pitching to with emails. It’s a thing apart, you have to be very superlative with your copy because the fruit will be a lot dependent on this. Crafting a converting email will be the key. This can retain and convert new customers. So, develop an email copy that takes your message across the border.
This is where CopyPhenom’s copywriting services take the aerial root, providing email writing service to brands and businesses worldwide – while caring about every inch of detail about the email.
Steps to Reach Out to Potential Customers with the Right Pitching
- Gather Data: Gather visitor’s data with forms, login, etc.
- Find User Interest: Find the user interest in what they are looking for in your website
- Craft Converting Email: This would be the key, to writing a compelling narrative
- Design Email: Use tools like Klaviyo to build your email campaign.
- Start Campaign: Filling the contact information.
- Send a test email: Once your email is ready, send a test email to see if everything is all right
- Hitting the right Audience: Send the email and wait for the results
Benefits of Email Copywriting Services
Right now you are thinking what can email copywriting do for my business? Believe me, it can do wonders for your business and provide tremendous benefits for your brand. Here are the insights on the benefits of Email Copywriting services.
1. Provide Personalization
Email Copywriting is all about creating personalized content that will target potential customers. When you have a personalized that matches your customer’s intent, it will allow them to take an interest and read what are the benefits that you are providing to them through your service.
This will trigger the customers that the product is related to their needs and they will explore more about it by visiting your website.
Email personalization allows customer not to search for the desired product time after time and they will get their desired product/service right in the email.
2. Generates Traffic
If you are a blog owner or running an online store and want to generate good traffic then sending emails to your new and old website visitors is a good way to drive traffic back to their website. Let’s consider this scenario, the first-time visitor lands on your website and gets the information that he is after.
But what will be the case when you publish new content or add a new product? So, at this point, you need to send them an email featuring the new content, product, or services.
Let’s suppose, you have 500 visitors in the previous month, and sending them an email can bring them back ( not all but 10% of them ). Maybe someone convert to buy your new product. For pitching your frequent visitors, you can use a Newsletter plugin on your WordPress website. Once the users sign up, the new offerings will be automatically mailed to their email address.
Looking for Newsletter Writing Services?
Copyphenoms provides a highly engaging and purposeful email newsletter, allowing you to pitch your customers in the way you deserve.
3. Improved Deliverability Rates
Crisp subject lines with suitable keywords have higher open rates among the audience. This positive user engagement signal can help enhance the sender’s reputation and avoid spam filtration.
Do not forget to add preheader Texts.: Engage the preheader text section (the few words following the subject line) for additional encouragement of opens and repetition of more keywords.
4. Enhanced Click-Through Rates (CTRs)
Strategic Keyword Placement: Integrate relevant keywords organically in the main body of the email text to address user intent. It can help increase website traffic, which is likely to positively impact SEO in the long run as the traffic flow to the site is usually more targeted.
Clear Calls to Action (CTAs): Design good-looking buttons with action verbs and keywords that are simple clear and clickable. It is still possible for it to be a positive SEO signal where the user engagement is relevant to the site’s content.
6. Increased Brand Awareness
Consistent Brand Voice: Ensure that the marketing emails are cohesive in their voice and tone with other marketing materials used. This helps to familiarize the brand and create trust in them within your target audience.
Optimized Sender Name: Set the sender name in the “From” field to be easily identifiable and it can contain specific words.
Let’s Run Your Email Campaign
CopyPhenoms provides benefits with its remarkable B2B & B2C email copywriting service that is not stressing out your budget.
How to Pitch Your Prospects
It is essential to give potential clients a pitch that would need the assistance of your email copywriting services. Here are some tips to craft a winning proposal:
1. Pre-Pitch Prep
Research is King: Assume that you work for M&S, and before contacting your prospect, acquaint yourself with his company, customers, and email marketing campaign. Review their placed emails and determine different aspects that have to be improved.
Benefits Over Features: Stress the concrete gains that are to be expected from your copywriting. Do not simply state that writing emails is your job; describe how your contribution will enhance conversion rates, brand recognition, or client interaction.
2. Crafting Your Pitch
- Start Strong: Engage the reader by the time you are out of the first sentence. State a particular aspect that you observed to be a pain point while reading the emails and explain how you can help with copywriting.
- Data Drives Decisions: Support your findings with numbers. Have past clients describe how their emails have benefited from your copywriting (e.g., higher open rate, better click-through rate).
- Tailor Your Approach: Do not forward those emails that are copies of templates. Individualize each presentation to the distinct client and the field in which they operate.
- Highlight Your Expertise: Provide a summary of your experience and credentials. Briefly state one or two success stories/real-life examples.
- Offer a Free Sample (Optional): It can be useful to offer to write an example email for a particular campaign or product to prove your worth at first glance.
- Clear Call to Action: Always, at the end of your pitch, you advise your audience on what they should do next. Ask them to contact you for a consultation, give them a free analysis, or let them know that you are willing to schedule a meeting to further explain your services.
3. Some Additional Tips
- Keep it Concise: What people have time for these days: Short, to the point, and easy on the eyes. Aim for 2-3 paragraphs.
- Proofread Me: Silly mistakes such as spelling and grammatical errors convey a message of poor professionalism. Check your e-mail before forwarding it.
- Subject Line Savvy: Create a subject line that informs the reader but at the same time makes them want to read the e-mail. Use a keyword or a benefit related to what you are selling to get their attention
Final Words
Email copywriting is a specialty that plays a significant role in the overall strategy of any company. It helps to address people by their name, increase the audience, increase sales, and remind people about the existing brand. Why are you still sending vague emails?
Our copywriting professionals deliver the kind of messaging and conversions that capture your audience’s interest. Allow us to grow your sales by converting with our effective email marketing services. Email Marketing can create wonders in your business, Talk to CopyPhenoms today for a free consultation.
